Posts Tagged ‘social-media’

Getting back into routine

backpackAs the days get shorter and the nights cooler and the sweet sound of “Mom, do I have to go to school?” echos through the house, we are all getting back into routine. For me, that routine includes getting back into the classroom.  If you are interested in joining me at Continuing Ed (Upper Grand District School Board) in lovely Guelph, for evening discussions on Twitter, blogging, social media for business, Facebook, Office 365 or Google Apps for Business, registration is now open.

Here’s the current schedule.

To register click here.

#3 and a Huge Thanks!

Thanks to all of you who downloaded Nuts and Bolts of Social Media for Business.  Your downloads have made this release #3 in Sales and Selling as of this morning!   Let’s keep the momentum going and see if we can raise it higher both in this category and in free downloads.  If you liked it, a quick review on Amazon would be very much appreciated.

Here’s the link to download and review section

Amazon Ranking

Amazon Ranking

The Nuts and Bolts of Social Media – New Book Release

ToolboxYou have your own business, product, service, or idea, and you know that you should be promoting yourself through social media. You head to the nearest library or bookstore to get your hands on some books and start reading. The books instruct you to blog about this, tweet about that, engage with your Facebook fans, and converse with others using your LinkedIn connections. All of this is great advice, but one thing most of these social media marketing books lack is how to create and use these wonderful social media tools. Tweeting your latest blog post is a great way to point users to your blog site, but if you don’t know how to correctly setup a Twitter account, let alone tweet your post, then these books are not helping you. If anything, these books could make social media marketing intimidating and scary.

The Nuts and Bolts of Social Media addresses this very issue. I walk you through how to create a Twitter account, a Facebook business/fan page, and a LinkedIn profile that will help you establish yourself as an expert and highlight your skills and achievements. Using very clear and step by step instructions with screenshots, you can easily build your presence on these top 3 social media sites. I explain what all those “other” settings are to help you better understand and control your privacy. I also provide real-life tips that have helped me build and expand my business using social media.

This is not a social media marketing book and I am not a social media marketing expert; but I am an IT professional, and I meet people everyday who want to use social media, but need assistance in setting up the various profiles. I have had so much demand for this that I’ve developed a seminar series on how to setup and use social media. I believe social media is only one tool in your marketing toolbox, but it is quickly becoming the most effective one. I will help you lay down the solid social media foundation to build your social media marketing platform on. As we all know, building anything on a shaky foundation will eventually lead to failure.

Take advantage of social media marketing to boost your business. It’s free, easy, and fun. The Nuts and Bolts of Social Media will help you lay down a solid foundation to build your social media platform on, and help build your business from the ground up.

PS You can download a free Kindle version of the book from Amazon from July 8-9th.  If you do take advantage of this offer and like the book please leave a review.

The ROI of a Tweet

That was it. 15 Words, 61 characters, 10 seconds of my time.

A simple exchange of words with a friend on Twitter.  He was asking about vehicles and I told him about mine.

I thought nothing of it.  This was no different than what I do every day on Twitter.  I chat, offer tech advice, and ask questions.  You know, using the social part of social media.

A few weeks after this tweet, I received an email from a marketing company asking if I would be willing to talk about my Ford.  My husband thought it was scam; but in my mind, I’m thinking “Why not?  I am up for some excitement.”  I chatted with someone from the Ford marketing company and told them why I bought a Ford, what I liked, all the typical questions.  Then they asked if they could send out someone to take a few pictures of me and my Escape.  Again, I was thinking, “Sure, why not?”  Meanwhile, the hubby is still thinking this is a scam.  That weekend, Sean from the Ford marketing company came out to take a few pictures.  We made small-talk as he snapped a few shots.  A few weeks later, my Ford story is up with some pictures.  Not only did I brag to my family, but I had an interesting story to tell my friends on Facebook.  End of story right?  Of course not…because where’s the fun in that!

A few weeks later, the marketing company called again.  They wanted to shoot some footage of me and my Ford later that week.  Hubby is thinking this may be legit now.  Sean comes back and brings Sara, another marketing rep from Ford.  They mic me up and off we go.  It was a long afternoon, between the crows who wouldn’t stop crowing, and why on earth did a fighter jet have to pick that exact hour to fly overhead?  And of course, the neighbors were installing hardwood floors that afternoon.  It did seem like forever at times, but Sean and Sara’s professionalism and patience kept me focused and on-task.  In the end, 2 hours of shooting became 30 seconds of video.

So what was my return on investment (ROI)?  Did it increase my business?  No.  Did I make any money?  No.

You may be thinking “What can I get out of 15 words, 61 characters and 10 seconds of my time?”  A great story of what makes Twitter such an awesome tool.  It doesn’t matter where or who you are, you just never know who may see your tweet and want to engage with you.  It can lead you to new business opportunities, friendships, or even partnerships. What is there to lose?

Why not go and chat with someone right now?  If you are not sure who to chat with, feel free to tweet me @bennettbusiness.  Or if you have an awesome social media story to share, please post it below.

And if you are interested, here’s the link to the video.

Categories: Social Media Tags: , , ,

Social Media and Georges Colliding Worlds

“It’s just common sense, anybody knows! You got to keep your worlds apart!”

-George Costanza

I used to have my “personal life” separate from my “work life”, and then social networking came along and threw a wrench into it.

Back in the day (2002), it was easy. I had a personal email account and a work email account. The two never crossed.  Now it’s not so easy. With Facebook, I am finding it more and more difficult to keep my personal life and work life separate.  Before my co-workers knew about Facebook, I could safely vent about work.  No one on my friends list knew my co-workers, and they were not on Facebook in the beginning. Then they discovered Facebook, and my two separate worlds started to collide. I got a friend request from one of my co-workers. Then another one, and another after that.  Eventually, my status updates could no longer include work, and I also had to filter out anything concerning my future employment options.  Okay, not a big problem, and when I left the company to start my own, these co-workers left my work life and joined my personal life.

End of problem right? Not at all.

Over the last year, I have had clients who have wished to become friends on Facebook. And I hope they are not offended, but I haven’t friended them, and don’t plan to.

I am very firm on keeping my Facebook page about my close friends and family.  I have a business page for my business friends, and I encourage others to have a fan/business page too for these reasons:
1. It is more professional
2. It keeps your private life private
3. It better ensures the privacy of your friends
4. Facebook has rules about using personal pages for business

I have been asked to be Facebook friends with clients, who are people I do consider to be casual friends with, but I won’t do it on Facebook.  There are several reasons for this:
1. It protects my family and their personal lives
2. It allows me to have a “safe” place to chat with friends and be myself

Right now some of you are probably thinking, “If you are who you say you are, then you should have nothing to hide, and friending someone on FB shouldn’t be a big deal”.  For me, it’s a very big deal.  I am a very private person who has very few close friends. Most of my Facebook friends are people I have known for 20+ years.

I have struggled with combining my two separate worlds into one since I started out with my own business.

The new marketing is all about being yourself and authentic, and I do agree with that, to a point.  What I don’t believe is that clients should expect to be allowed into your private world and I personally don’t think we should allow them in.  Once they are no longer clients or acquaintances and move to “true friends”, then by all means “friend” them.  Will this prevent me from developing deeper relationships with my clients?  Probably not.  If I want to get to know a client better, then a cup of coffee and a chat will replace Facebook any day.

However, if you want to fully divide your worlds, Facebook lets you filter content by creating groups, lists, and custom privacy settings.  For instructions and help on this, please see this link:

Personally, I have no interest in managing groups and lists on Facebook.

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